General Principle:
Principle 7a: When announcing
or advertising professional services, psychotherapists may list the
following information to describe the provider and services provided:
name, highest relevant academic degree or training certificate earned
from an accredited institution, date, type, award of the ECP, membership
of psychotherapy organisations and professionally relevant or related
bodies, address, telephone number, office hours, a brief listing of
the type of psychological services offered, an appropriate presentation
of fee information, foreign languages spoken, policy with regards to
insurance or third party payments and other brief & pertinent
information. Additional relevant or important consumer information may
be included if not prohibited by other sections of these Ethical Principles.
Principle 7b: In announcing
or advertising the availability of psychotherapeutic services or publications,
psychotherapists do not present their affiliation with any organisation
in a manner that falsely implies sponsorship or certification by that
organisation. In particular and for example, psychotherapists do not
state European, national registration or institutional or associational
status in a way to suggest that such status implies specialised professional
competence or qualifications. Public statements include, but are not
limited to, communication by means of periodical, book, list, directory,
internet, television, radio, or motion picture. They do not contain
(i) a false, fraudulent, misleading, deceptive, or deceptive, or unfair
statement; (ii) a misinterpretation of fact or a statement likely to
mislead or deceive because in context it makes only a partial disclose
of relevant facts; (iii) a testimonial from a patient regarding the
quality of a psychotherapist's services or products; (iv) a statement
intended or likely to create false or unjustified expectations of favourable
results; (v) a statement implying unusual, unique, or one-of-a-kind
abilities; (vi) a statement intended or likely to appeal to a client's
fears, anxieties, or emotions concerning the possible results of failure
to obtain the offered services; (vii) a statement concerning the comparative
desirability of offered services; (viii) a statement of direct solicitation
of individual clients.
Principle 7c: Psychotherapists
do not compensate or give anything of value to a representative of
the press, radio, television, or other communication medium in anticipation
of or in return for professional publicity in a news item. A paid advertisement
must be identified as such, unless it is apparent from the context
that it is a paid advertisement. If communicated to the public by use
of radio or television, an advertisement is prerecorded and approved
for broadcast by the psychotherapist. Copies of advertisements and
recordings of broadcasts are retained by the psychotherapist.
Principle 7d: Announcements
or advertisements of "personal
growth groups," special-interest group sessions, courses, clinics,
trainings and agencies give a clear statement of purpose and a clear
description of the experiences or training to be provided. The education,
training, and experience of the staff members are appropriately specified
and available prior to the commencement of the group, training course
or services. A clear statement of fees and any contractual implications
is available before participation.
Principle 7e: Psychotherapists
associated with the development or promotion of psychotherapeutic techniques,
products, books, or other such offered for commercial sale make reasonable
efforts to ensure that announcements and advertisements are presented
in a professional, scientifically acceptable, ethical and factually
informative manner.
Principle 7f: Psychotherapists
do not participate for personal gain in commercial announcements or
advertisements recommending to the public the purchase or use of proprietary
or single-source products or services when that participation is based
solely upon their identification as psychotherapists.
Principle 7g: Psychotherapists
present the science and art of psychotherapy and offer their services,
products, and publications fairly and accurately, avoiding misrepresentation
through sensationalism, exaggeration, or superficiality. Psychotherapists
are guided by the primary obligation to aid the public in developing
informed judgments, opinions, and choices.
Principle 7h: As teachers,
psychotherapists ensure that statements in catalogues and course outlines
are accurate and not misleading, particularly in terms of subject matter
to be covered, bases for evaluating progress, and the nature of course
experiences. Announcements, brochures or advertisements describing
workshops, seminars, or other educational programs accurately describe
the audience for which the program is intended as well as eligibility
requirements, educational objectives, and nature of the materials to
be covered. These announcements also accurately represent the education,
training, and experience of the psychotherapists presenting the programs
and any fees involved.
Principle 7i: Public announcements
or advertisements soliciting research participants in which clinical
services or other professional services are offered as an inducement
make clear the nature of the services as well as the costs and other
obligations to be accepted by participants in the research.
Principle 7j: A psychotherapist
accepts the obligation to correct others who represent the psychotherapist's
professional qualifications, or associations with products or services,
in a manner incompatible with these guidelines.
Principle 7k: Individual diagnostic
and therapeutic services are provided only in the context of a professional
psychotherapeutic relationship. When personal advice is given by means
of public lectures or demonstrations, newspaper or magazine articles,
radio or television programs, mail, or similar media, the psychotherapist
utilises the most current relevant data and exercises the highest level
of professional judgment.
Principle 7l: Products that
are described or presented by means of public lectures or demonstrations,
newspaper or magazine articles, radio or television programs, mail,
or similar media meet the same recognised standards as exist for products
used in the context of a professional relationship. |
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Principle 7a:
When announcing or advertising professional services, psychotherapists may
list the following information to describe the provider and services
provided: name, highest relevant academic degree or training certificate
earned from an accredited institution, date, type, award of the ECP,
membership of psychotherapy organisations and professionally relevant
or related bodies, address, telephone number, office hours, a brief
listing of the type of psychological services offered, an appropriate
presentation of fee information, foreign languages spoken, policy with
regards to insurance or third party payments and other brief & pertinent
information. Additional relevant or important consumer information
may be included if not prohibited by other sections of these Ethical
Principles. |